Our story
The business was designed to support specialty retail brands now while creating space for future service lines, products, and ventures later.
A creative company built to grow.
Wicked Lanes Limited was created to bring multiple ideas, stores, and services together under one flexible company structure with room to evolve.
Our mission
Build experiences people trust, present ideas clearly, and bring creativity into useful real-world business operations.
Our values
Thoughtful presentation, dependable communication, purposeful design, and practical growth without losing personality.
How we work
A company structure built for flexibility.
Multiple ventures, one identity
Wicked Lanes gives new projects a place to grow while keeping the company itself recognizable, credible, and easier to manage over time.
Creative and operational
The goal is not just attractive branding. It is building a business that can also support pages, products, services, paperwork, and customer trust.
Made to evolve
The company can continue adding stores, services, and specialized projects without needing to start over every time something new is launched.
Behind the company
Edward Kociela and Lindsey Bennight are building Wicked Lanes to stay creative and expandable.
Based in Georgia, Wicked Lanes is being shaped as a long-term umbrella company that can support separate brands, service work, and future ideas without forcing everything into one look or one type of business.
Parent-company structure
The company exists so each venture can keep its own voice while still being backed by one organized, credible business foundation.
Creative direction
Branding, presentation, copy, and customer trust are treated as part of the business model, not decoration added at the end.
Built for the next phase
The rebuild is meant to make future hosting changes, added ventures, and cleaner operations easier than they were inside the old builder setup.
Start with the part of Wicked Lanes you actually need.
If you are here for the company story, keep reading. If you are here for a store or a service, the rebuild now makes those paths easier to follow without losing the umbrella structure behind them.